Creating a new product and launching it successfully presents exciting challenges and significant risks for any company. In a competitive market, a good idea alone is not enough – a systematic approach is essential.
Based on Revismo’s more than 12 years of experience in consulting and product development, we often see that small strategic decisions made during the development phase determine a product’s long-term success. Below are five critical principles to help you avoid common mistakes.
1. No product is ever truly “finished”.
Development is often treated as a project with a clear beginning and end, as if a product can be completed and then handed over entirely to sales. In reality, no product is ever final. Whether it is consumer electronics or heavy machinery, there is always room for improvement – be it in design, safety, reliability, or usability. Continuous development of an existing product is a competitive advantage, not just a matter of fixing errors.
2. Product development input must come from customers.
Products are developed for customers, and their feedback is your most valuable asset. This pattern is evident in every successful product. Problems arise when development starts with the assumption that customer needs are already perfectly understood without involving them in the process.
3. Start sales as early as possible.
For a new product, sales should begin as soon as the first visuals and drawings are ready. This allows for early market feedback, helps generate cash flow, and sets necessary time constraints on the development process. While this approach carries some risks, the greater risk is usually starting sales too late.
4. A successful product needs both an engineer and a designer.
Engineers and designers should not be at odds; they must work toward a common goal. The role of design is not limited to “making the product look good.” It directly impacts user experience, clarity, safety, and ultimately, sales success.
5. Address regulations at the very beginning.
Too often, products reach the market only to discover they do not meet mandatory requirements. The consequences can be severe. Gaining early clarity on requirements, compliance, and documentation is not an obstacle—it provides the manufacturer with the confidence that the product is safe and legally compliant.
Product development is not a one-time project, but a continuous process. A great product is born when development is based on customer input, sales start early, engineering and design work in harmony, and the product complies with all applicable regulations.